“I don’t give a crap!”

If you don’t know who Brian Cain is and you’re a true MMA fan, you soon will. Brian is mixed-martial arts’ top sports psychologist, working with some of MMA’s best fighters including GSP, Rich Franklin, and Keith Jardine, to name a few.

I recently spent over an hour on the phone interrogating Brian about how to become a black belt in the mental game. Here’s an excerpt of our conversation:

Eric: So that’s letting guys – or that’s helping guys let their game happen. So I think that’s huge and for anybody listening today, I think taking those two points away is just gonna really, really help your game. So-

Brian: I can give you a third one too I think Eric that ties right into both of those.

Eric: Okay.

Brian: What I call, “I don’t give a crap attitude.” And there’s two types of fighters out there. There’s two types of “I don’t give a crap attitudes.” And I can tell you that Randy Couture has the right type of “I don’t give a crap attitude” but unfortunately there’s a lot of fighters, especially at the amateur level, guys that have a lot of ability that never make it, that have the wrong kind of “I don’t give a crap attitude.”

Here’s what I mean. The wrong type of “I don’t give a crap attitude” is the guy that will slack in his training and slack in his conditioning and think “Aww sports psychology I don’t need that. I’m not crazy at all. I’m not screwed up in the head or any of the . I can miss that conditioning session. I’ll miss out for it and work twice as hard tomorrow.” Et cetera, et cetera.

And then when they step in the cage because they’ve slacked, because they had the wrong type of “I don’t give a crap attitude” they go in the cage and now they think, “Oh my God, what are all these things I didn’t do. I’m not as prepared as I should be.” And they go out and they fight not to lose and they usually don’t perform well. But the have some ability and they can succeed for a certain amount of time, but once you get to the highest levels of fighting which is martial arts, right, or UFC, those guys don’t make it.

The right type of “I don’t give a crap attitude” is the guy who works as hard as he can everyday in training. He has the strength conditioning coach. Has a sports psychology coach. Has a nutritionist. Does all those things, leaves no stone unturned. Works as hard as he can. Has a game like mentality, you wanna call fight-like mentality where they treat every training session like it’s a fight, right? The same type of mentality, the same type of energy, the same type of specialness for the training session that they would give to a fight.

Yet, when they start walking to the cage, when Bert comes into the room and says, “Hey baby it’s ready to go, time to go. Let’s rock and roll.” They say, “I don’t give a crap.” What they mean is, I don’t give a crap about results because they can’t control that. I don’t give a crap about the fans because I don’t control them. I don’t give a crap about Dana, Joe Silva, UFC, because I can’t control them. And I don’t give a crap about my opponent because I can’t control what he’s going to do – I’ve done everything I need to do to be successful. I’m gonna go in there, put it on auto pilot and trust my training that I’m gonna execute the way that I’m supposed to. Because I don’t give a crap about anything else other than going out there and fighting my fight. Those are the guys that have the most success.

I asked Brian everything I could think of that would bring your mental conditioning to a whole new level. Luckily for you, I recorded the whole thing and now, you can get the entire 73 minute interview and companion manual FREE.

=> CLICK HERE to find out how.

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11 years ago

Well, these are interesting thoughts. I think they are true. However, everything is
relative and ambiguous to my mind.