NOTE: the average adult reads 300 words per minute and this article is just over 1800 words long, which means it’ll probably take you about 5 minutes to read. In it, you’ll discover 3 critical things you MUST do to reach your goals, whatever they are. If you don’t have a mere 5 minutes right now, do me a favour and come back when you do so you can properly absorb this powerful info.

3 Never-Talked-About “S-Factors” That Will Stop You Short Of Ever Reaching Your Strength, Power, Conditioning And Physique Potential

And this is what makes them so powerful and why reading this entire page will help you become the strongest version of yourself, possess a level of conditioning that makes you feel like you can go forever and have a body so chiseled it looks like you’ve been cut from a mold.

After reading the headline above, you may have noticed the word ‘Fitness’ is in brackets…

That’s because in addition to stopping you from reaching your fitness goals, failure to address the 3 Success Factors (S-Factors) you’re about to discover will stop you from reaching goals in ANY area of your life.

In addition to your fitness goals, these 3 S-Factors apply to:

  • Your career, whether you’re a professional athlete or a business owner
  • The personal goals that will fulfill you once you achieve them
  • Even your relationship goals such as your relationship with your wife, girlfriend or girl of your dreams

The 3 S-Factors Are Universal

They apply anywhere and everywhere.

So today, as you read this article for the first time, keep your fitness goals in mind and the next time you read it, feel free to focus on another area of your life where you’ve got goals you want to achieve.

Now, the BIG problem is that these S-factors aren’t discussed NEARLY enough…

The reason why?

They’re not SEXY!

Most people are interested in the latest “trick”, the current “fad” or some “magical” pill, powder or potion to achieve their goals.

And This Is Exactly Why Most People FAIL

And miserably.

So if you’re looking for the “quick-fix”, leave this page right now.

I’m serious. There’s nothing here for you. I can’t help you. Nobody can.

However, if and only if you’re mature enough to realize that achieving your goals is not gonna happen overnight and will take an investment of time AND effort, then I like the cut of your jib and I want to share this potent info with you, so read on my friend and most importantly, put it into play to achieve your full potential…

S-Factor #1

STOP Setting WEAK Goals

On January 1st of every year, millions of people around the world say they want to “lose weight” or “get in shape”.

And on February 1st of every year, millions of people around the world forgot what they promised themselves and are no closer to their goals than a month prior.


For one, “losing weight” is an example of a seriously WEAK-ASS GOAL.

Now, there’s nothing wrong at all with saying you want to “lose weight”.

However, if that’s all you say, it’s a weak as shit.

So here are 3 tips to transform your goal from a puny little weakling into a powerful Herculean brute that will PROPEL you to success:

STRONG Goal Setting Tip #1: Set a Specific, Measurable Outcome

Instead of “lose weight”, choose a specific target such as lose 20 pounds or even better, if you’re 200 lbs, set your goal to weigh 180 lbs.

That way, your brain has a target in mind and you can track your progress.

Same goes for Strength, Power, Cardio, Body Fat and any other goal you might have.

STRONG Goal Setting Tip #2: Set a Deadline

Now you know you want to weigh 180 lbs, but by when? In 3 months or 3 years?

The key to setting a deadline is picking a date that is realistic, but will force you to stretch yourself so you don’t succumb to sloth.

ACCELERATOR TIP: set the deadline date a maximum of 8 or 12 weeks away – any farther and you’re giving yourself too much time to get lazy.

STRONG Goal Setting Tip #3: Commit To a Real Consequence

Often when we don’t hit goals, we just shrug it off and say, “Meh, no big deal.”

Or worse, we forget them as quickly as we set them.

Unfortunately, this makes the whole idea of setting goals useless because if there’s no consequence to not following through, we program ourselves for failure.

It becomes OK to not follow through.

Imagine how uncontrollable a kid would be if whenever they acted up their Mom said, “It’s OK son, no problem. Do what you want. You’re special.”

I shudder to think of what the world would become…

So don’t do this to yourself.

Instead, come up with a consequence that HURTS a little bit, such as having to donate $100 to the political party you despise most, or having to clean the inside of your best bud’s toilet with your bare hands.

Imagine your motivation level if you had to do those consequences?!

By applying these 3 tips to your goals, you’ve got the building blocks for success. Now let’s talk about S-Factor #2…

S-Factor #2

STOP Confusing Yourself

Our brains can handle only so much info before it goes in one ear, out the other.

And while the "information age" has provided us with instant access to any knowledge we seek, this can be overwhelming and leave us more confused than empowered. 

An interesting experiment performed in the year 2000 proves this phenomenon:

Sheena Iyengar, a professor at Columbia University, set up a free tasting booth in a supermarket on two consecutive Saturdays…

On the first Saturday, 24 flavors of jam were available, and on the second Saturday, 6 were available.


Which display do you think sold more jam?

If you’ve got the “more is better” mindset, you probably guessed the larger display sold more.

But that’s NOT what happened.

When 24 jams were available, 60% of the customers stopped for a taste test and 3% of those bought some (if 60 customers stopped, 1.8 customers bought some jam).

When 6 jams were available, 40% of the customers stopped for a taste test, but 30% bought some (if 40 customers stopped, 12 bought jam).

While the larger display attracted more people, the smaller display sold more jam, over 6 times more!

So what are we doing ourselves when we’re constantly bombarding ourselves through training blogs, fitness magazines andworkout videos every day?

The short answer is PARALYSIS BY ANALYSIS.

With too much info and especially when we get conflicting info, we get confused and become paralyzed…

The old saying “knowledge is power” is DEAD WRONG. If it were true, every bookworm or librarian would be living the life of their dreams.

As one of my mentors Paul Chek likes to say, “Knowledge is not power, APPLIED knowledge is power.”

Now that you know this, if you suffer from too much info, here’s what to do…

Find one, two or at most three fitness experts, coaches or mentors you resonate with to follow and tune everyone else out. That means unsubscribe from everyone else’s email list, unfriend them on Facebook and do whatever you need to do to block them from reaching you.

I realize I might’ve just shot myself in the foot saying that if I’m not one of the guys you resonate with, but I don’t care. I wrote this article to help you and as long as I’ve helped you, I’ve done what I’m on this good Earth to do and that makes me happy.

Now, you might be worried and anxious that you’re missing out on the latest and greatest but don’t be. You can always go back and see what you missed later.

Then commit whole-heartedly to putting their workouts and advice into action.

After at least 3 months of this, review where you’re at versus your goals and if you’re making progress, stick with it.

Your signal to seek out a new expert and new info is when you stop making progress towards your goals.

That’s the “secret success system” in a nutshell – Learn, Apply, Observe.

No, you’re not missing any details, this is it.

The key is to WORK the system and by doing so, you’ll be farther ahead than all the guys who left this page in search of the latest “trick”.

However, there’s something you can do to ensure you’re not just applying the knowledge, but applying it CONSISTENTLY, which is S-Factor #3:

S-Factor #3

STOP Trying To Do It All Alone

What do you notice in this picture collage of Championship athletes and Championship teams?

The old saying, “There’s no I in TEAM” has been around forever because it’s true.

And even in individual sports, the best athletes ALWAYS have coaches in their corner.

So why do people try to do it alone?

Is it because they think, “Well, my goals are nothing compared to being a professional athlete, so I should be able to do it on my own.”?

Here’s my response to that…


Sure, you may not be fighting for a title or trying to win the Super Bowl…

But make your goals as important to you as GSP and Manny Pacquiao made winning belts, Team Canada made winning gold in ice hockey at the 2010 Olympics and Bill Belichek and Tom Brady put on winning the Super Bowl.

Because it’s not about the destination, it’s about the JOURNEY.

Here’s the secret about goal setting that you might not have heard before…

When you set big goals and make them important to you, they’ll help stretch and push you to achieve things you never thought possible.

If you set small goals that don’t fire you up when you picture achieving them, then you might as well not bother setting goals at all, because they won’t force you to be a bigger and better person.

The real value of goal setting lies in its ability to stretch you to your limits, force you to grow as a person and take you out of your comfort zone.

Reaching the goal is just the icing on the cake. 🙂

You feelin’ it?

Then if this all makes sense to you, I want to help fill in the gaps that you may have…

On the next page, you’ll discover the solution to setting powerful, well-rounded goals that will take your fitness, performance and physique to levels you’ve never dreamed while cutting through the confusion and giving you the support to put the info into action and keep you on track…

HOWEVER, this is NOT for you if you’re OK with living a mediocre life and achieving mediocre results, so if you really want to step your game up, then continue to Page 2: